Payment Plan Services is a finance company that offers interest-free payment plans on variety of vehicles including cars, water-craft, and motorcycles. As a new company, I worked with them to create their initial branding. A logo was developed to represent trust in the financial industry. This was achieved via strong blue colors and a modern font. The partially broken letters and the pieced hexagon also add a subtle nod to their payment plan set up- breaking up a much larger payment over multiple installments. The initial branding also included the creation of stationary and a one-page sales sheet. The sales sheet includes custom drawn icons.